Tag Build

Achievement

Tag Build provides a structured interface for generating GTM-ready JSON from GA4 event specifications. It improves the tag implementation process by:

  • Turning event specs into structured JSON without manual formatting
  • Producing GTM-compatible payloads aligned with GA4 recommended events
  • Reducing back-and-forth between analytics planning and implementation
  • Creating a reviewable build artifact that connects to Tag Check validation
Fig. 2 — Tag Check workflow

Goals

Tag Build's build output is designed to feed directly into Tag Check's validation pipeline, keeping build and QA in sync. Key validation aspects include:

  • Verifying correct frontend tag implementation
  • Ensuring proper tag firing
  • Providing effective validation in fast-paced business environments

To address these needs, our team has been devoting to theTag Checksystem, which utilizes the same data structures as the GTM Tag Build. This integrated approach helps users validate and verify tag functionality with confidence.