Understanding Tag Build

Tag Build is an innovative tool designed specifically for digital marketers and SEO professionals. It streamlines the process of generating JSON files for Google Tag Manager (GTM), following GA4's recommended event structure to ensure optimal tracking implementation.

While Google Tag Manager offers basic functionality for implementing GA4 events, the rapidly evolving nature of business and marketing requirements often necessitates frequent updates and validation. Tag Build addresses these challenges by providing a more efficient and maintainable solution.

Why Tag Build?

Traditional implementation methods using Google Cloud Platform (GCP) servers can synchronize Google Sheets with GTM effectively. However, many marketing agencies lack access to GCP resources, creating a need for a more accessible solution. Tag Build bridges this gap by providing a standalone tool that doesn't require complex infrastructure.

Who Benefits?

Tag Build is ideal for marketing professionals who want to streamline their workflow and focus more on data analytics and business intelligence. It's particularly valuable for teams looking to optimize their tracking implementation while maintaining efficiency.

Fig. 1 — Tag Build workflow

How It Works

Explore the seamless integration between GA4 recommended events and Tag Build's structured format:

GA4 Event

{
  "comments": "----- usual event data -----",
  "event": "begin_checkout",
  "ecommerce": {
    "value": "$value",
    "currency": "$currency",
    "items": [
      {
        "item_id": "$item_id",
        "item_name": "$item_name",
        "item_brand": "$item_brand",
        "item_category": "$item_category",
        "item_category2": "$item_category2",
        "item_category3": "$item_category3",
        "item_category4": "$item_category4",
        "item_category5": "$item_category5",
        "discount": "$discount",
        "price": "$value",
        "quantity": "$quantity",
        "coupon": "$coupon",
        "index": "$index",
        "item_variant": "$item_variant"
      }
    ]
  }
}

Tag Build

[
  {
    "comments": "----- Tag Build format -----",
    "event": "another_event"
  },
  {
    "comments": "----- usual event data -----",
    "event": "begin_checkout",
    "ecommerce": {
      "value": "$value",
      "currency": "$currency",
      "items": [
        {
          "item_id": "$item_id",
          "item_name": "$item_name",
          "item_brand": "$item_brand",
          "item_category": "$item_category",
          "item_category2": "$item_category2",
          "item_category3": "$item_category3",
          "item_category4": "$item_category4",
          "item_category5": "$item_category5",
          "discount": "$discount",
          "price": "$value",
          "quantity": "$quantity",
          "coupon": "$coupon",
          "index": "$index",
          "item_variant": "$item_variant"
        }
      ]
    }
  }
]