Tag Build

Achievement

The GTM Tag Build provides a user-friendly interface for digital marketers and SEO experts to generate JSON files for Google Tag Manager. This tool streamlines tag management by:

  • Reducing technical complexities
  • Enabling effortless creation of accurate JSON files
  • Enhancing productivity
  • Ensuring error-free tag management
Fig. 2 — Tag Check workflow

Goals

While maintaining the core objective of simplifying tag management, our primary focus is on validation capabilities. Key validation aspects include:

  • Verifying correct frontend tag implementation
  • Ensuring proper tag firing
  • Providing effective validation in fast-paced business environments

To address these needs, our team has been devoting to theTag Checksystem, which utilizes the same data structures as the GTM Tag Build. This integrated approach helps users validate and verify tag functionality with confidence.